From User Experience to User Memory

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Should we focus on user experience? ask Koan AT Claes. Nobel Prize-winning research points at the fact that memory wins over experience in people’s mind. So should we focus on user memory instead?


“We all have two selves. Research has unmistakably shown that Self #1 experiences, while Self #2 remembers, and that it’s an either/or story. They can never do both. The ramifications for UX design, then, are profound, as UX tailors to the needs of Self #1 while all decisions within the experience—like: “Let’s do that again!”—are made by Self #2.”


But after all, creating a memorable experience is part of the job, don’t you think?



Source: Koen AT Claes, UX Magazine

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